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  6. The Office of Prescription Drug Promotion (OPDP)
  1. Center for Drug Evaluation and Research | CDER

The Office of Prescription Drug Promotion (OPDP)


(formerly Division of Drug Marketing, Advertising and Communications - DDMAC)

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Office Location

10903 New Hampshire Ave., Building 51, Room 3203
Silver Spring, MD 20993-0002

Phone and Fax Numbers

Phone: 301-796-1200
Fax: 301-847-8444 or 301-847-8445

Mission

"To protect the public health by ensuring that prescription drug information is truthful, balanced, and accurately communicated.  This is accomplished through a comprehensive surveillance, enforcement, and education program, and by fostering better communication of labeling and promotional information to both healthcare professionals and consumers."

FDA Issues Guidance for Industry: Providing Regulatory Submissions in Electronic and Non-Electronic Format--Promotional Labeling and Advertising Materials for Human Prescription Drugs
 
On June 24, 2019, FDA issued a final guidance for industry entitled Providing Regulatory Submissions in Electronic and Non-Electronic Format--Promotional Labeling and Advertising Materials for Human Prescription Drugs.   This guidance finalizes the draft guidance issued in April 2015.  This final guidance outlines the requirements and recommendations for various types of promotional material submissions for prescription drugs and biological products, including the specific formats needed for use in the electronic common technical document (eCTD) as well as non-eCTD and non-electronic formats.  Twenty-four months after the issuance of this guidance, firms will be required to submit electronically all promotional submissions that fall within the scope of section 745A(a) as specified in this guidance.  Questions related to the content and format of eCTD submissions to OPDP may be sent to OPDPeCTD@fda.hhs.gov.  For more information about the guidance, see the Notice of Availability.

The Office of Prescription Drug Promotion (OPDP) reminds you to use the current Form FDA-2253 [PDF] and instructions [PDF].  Visit the OPDP Form FDA-2253 and Request for Advisory Comment Submissions page for additional information.

If you have problems opening a PDF form in your browser, try downloading it instead:

  1. Right-click the form link.
  2. Click the Save option. (On most browsers, this is the Save Link As option) 

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Information About What OPDP Reviewers Do

OPDP reviewers have responsibility for reviewing prescription drug advertising and promotional labeling to ensure that the information contained in these promotional materials is not false or misleading. They engage in a variety of tasks to perform this responsibility, including: providing written comments to pharmaceutical sponsors on proposed promotional materials to ensure clear and unambiguous communication of the laws and regulations relating to prescription drug promotion; reviewing complaints about alleged promotional violations; initiating enforcement actions on promotional materials that are false or misleading; comparing the product labeling and promotional materials of various closely related products to ensure that the regulatory requirements are consistently and equitably applied; traveling to major medical meetings and pharmaceutical conventions to monitor promotional exhibits and activities; and acting as a liaison between OPDP and other divisions within the FDA on promotional issues. 

Providing Regulatory Submissions in Electronic and Non-Electronic Format

Please see the guidance (PDF) for information on electronic (including eCTD) and non-electronic submissions.  FDA is expected to begin accepting eCTD submissions using the new M1 specifications as of June 15, 2015.  Please refer to the eCTD webpage for details.

For technical questions on eCTD format for CDER, please refer to the eCTD webpage or contact esub@fda.hhs.gov.  For questions regarding the guidance or eCTD submissions to OPDP, please contact OPDPeCTD@fda.hhs.gov.

Truthful Prescription Drug Advertising and Promotion (Bad Ad Program)
The Prescriber's Role - Recognize and Report

FDA's educational outreach program is designed to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading.

The "Bad Ad" Program is administered by the agency's Office of Prescription Drug Promotion in the Center for Drug Evaluation and Research. It will help healthcare providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency.

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OPDP Submission Information

OPDP Resources

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