E-Liquids Misleadingly Labeled or Advertised as Food Products
FDA and the Federal Trade Commission (FTC) issued warning letters to companies that misleadingly labeled or advertised nicotine-containing e-liquids as kid friendly food products such as juice boxes, candies, and cookies. E-liquids are dangerous for children, and in fact, young children exposed to nicotine in e-liquids can experience severe harms such as death, seizure, and coma.
Manufacturers of e-liquids marked with an asterisk received warning letters from FDA only, and not the FTC.
Below is a list of all the companies and products included in the 17 warning letters:
One Mad Hit Juice Box
Candy King Batch/Candy King Sour Worms
Patches by Candy Co.
Pink Sticks
V'Nilla Cookies & Milk
Whip'd Strawberry
Twirly Pop
Vape Heads Sour Smurf Sauce
Unicorn Cakes*
Chill Purple Grape*
Frank 'N Vape*
* Manufacturers of e-liquids marked with an asterisk received warning letters from FDA only, and not the FTC.
FDA's Youth Prevention Plan
The warning letters issued to these companies are just one aspect of FDA's Youth Tobacco Prevention Plan. The agency continues to enforce important existing regulations specifically aimed at addressing youth access to tobacco products, including e-cigarettes and other vaping products. Importantly, the FDA recently announced a nationwide blitz of brick-and-mortar and online retailers and issued warning letters to businesses that sold JUUL brand products to minors. Protecting our nation's youth from the dangers of tobacco products is among the most important responsibilities of the FDA.
Additional Resources
- May 2018: FDA, FTC take action against companies misleading kids with e-liquids that resemble children’s juice boxes, candies and cookies
- Images from E-Liquid Warning Letters : Printable PDF (PDF - 879KB)
Do You Vape? See These Tips on How to Keep E-Liquids Away from Children FDA's Plan for Tobacco and Nicotine Regulation Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS)