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  1. OWH Historical Information

Take Time to Care Program

From the FDA Office of Women's Health

Flowers in a field (image used historically in the OWH Take Time to Care campaign)

Recognizing the need to provide busy women with reliable, easy-to-read health information, the FDA Office of Women's Health launched the "Take Time to Care" (TTTC) outreach initiative in 1998. TTTC is a multi-faceted program that disseminates free FDA health education materials through outreach activities and collaborative partnerships with national women's health organizations, health professionals, community and faith-based institutions, industry, universities, and other government agencies.

Utilizing this outreach collaboration model, the FDA Office of Women’s Health has conducted several national outreach campaigns. Examples of previous campaigns throughout OWH’s history include topics listed below on this page. OWH continues to use resources and publications from these campaigns—and more—to educate the public about women’s health topics. 

Use Medicines Wisely (1998)

The Use Medicines Wisely campaign was developed to educate women about safe medication use. OWH created the “My Medicines” medicine record keeper which was translated into 14 languages and distributed throughout the United States in collaboration with 60 national organizations lead by the National Association of Chain Drug Stores (NACDS). The later ¡Nunca Más! Novela Health Series [ARCHIVED] and video series featured safe medication use information for Hispanic and Latina women. 

Pink Ribbon Guide – Mammography Matters (1998)

OWH launched the Pink Ribbon Sunday Program to educate African American and Hispanic women about early detection of breast cancer through mammography. Over the years, we have expanded our program’s outreach to connect with as many women as possible. We are pleased to share our updated mammography resource, Pink Ribbon Guide: Mammography Matters.

Diabetes Campaign (2002)

OWH launched the diabetes campaign to raise public awareness on diabetes prevention and management. The first initiative was done in partnership with the American Diabetes Association (ADA) and the National Association of Chain Drug Stores (NACDS). In 2010, OWH launched a new project to educate women about the safe use of diabetes medicines and devices.

Menopause Hormone Therapy Campaign (2005)

In 2005, OWH launched an initiative to educate women about the risks and benefits of hormone replacement therapy. OWH partnered with all federal public health agencies and 26 national organizations to develop educational materials in English and Spanish that are distributed nationwide.

Hispanic Women's Health Outreach (2007)

OWH conducts multiple education and awareness initiatives to connect Hispanic/ Latino women to FDA health and safety information.

College Women's Campaign (2008)

The College Women's Campaign was created to provide young women with increased access to FDA health information. Through the campaign, OWH partners with colleges and universities nationwide to disseminate OWH health publications at college health centers, health education programs, wellness centers, and other campus locations. The campaign includes over 150 institutions including: Women's Colleges, Historically Black Colleges and Universities, Community Colleges, Hispanic-Serving Institutions, Schools of Nursing, Schools of Pharmacy, and Other Post-Secondary Schools.

Diverse Women in Clinical Trials Initiative (2016)

The Diverse Women in Clinical Trials Initiative was developed in collaboration with the NIH Office of Research on Women's Health to raise awareness about diverse women of different ages, races, ethnic backgrounds, and health conditions participating in clinical trials and to share best practices about clinical research design, recruitment, and subpopulation analyses. The initiative includes a consumer awareness campaign, as well as resources and workshops for health professionals and researchers.

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