Office of Prescription Drug Promotion (OPDP) Research
The Office of Prescription Drug Promotion (OPDP)’s work is supported by social science research. This research program was designed to investigate applied and theoretical issues of relevance to direct-to-consumer (DTC) and healthcare provider-directed promotional prescription drug materials. This research program used a number of different research methodologies, including survey and experimental research as well as qualitative research for development purposes. OPDP’s research supports the Food and Drug Administration’s (FDA) goal of science-based policy while maintaining its commitment to protect the public health.
Research Projects and Publications