On this page:
- Public Health Education Development Process
- Subject Matter Experts
- Ways to Provide Input on Public Education Efforts
- Connect with Us
As part of a science-based process, FDA’s Center for Tobacco Products (CTP) employs various methods to obtain information to inform the development of effective tobacco public education resources and activities.
An essential step in the development process is to solicit input directly from key stakeholders and intended audiences of our public education efforts at multiple points in the process. Our rigorous research process includes:
- Conducting foundational research to understand tobacco product use and media platform use among intended audiences to inform the design of public health education messages and dissemination strategies.
- Conducting focus group research and in-depth interviews to gain audience insights and to identify messaging themes that resonate among intended audiences.
- Consulting experts and key stakeholders to promote cultural responsiveness and best practices in health communication science.
- Conducting formative research to understand audience responses to our content and to assess if the messaging is understandable and effective and there are no unintended consequences.
- Conducting frequent and routine evaluation of our public education strategies and messaging to understand how they influence tobacco-related knowledge, perceptions, intentions, and behaviors among our intended audiences.
Since our first set of focus groups in 2013, CTP researchers have spoken with thousands of youth and adults through qualitative focus groups and in-depth interviews to inform our public education efforts. For more information about campaign research with intended audiences, visit:
In addition to formative research, FDA reviews social media posts related to tobacco and our public education efforts. This helps FDA identify trends and consider feedback to refine our education messages.
Another important component of the public education development process is considering the input of experts. FDA routinely consults subject matter experts to obtain feedback in areas such as:
- Tobacco science
- Consumer research
- Public health
- Health communication science
- Health equity
For example, the development of the “Next Legends” campaign, designed for American Indian and Alaska Native youth, included multiple rounds of information sharing and feedback with representatives from all 574 federally recognized tribes. Additionally, “The Real Cost” cigarette prevention effort leveraged a partnership with CADCA to conduct interviews with subject matter experts who provided insights about teens who are at increased risk for using cigarettes. Further, FDA is currently engaging with a wide variety of experts to learn more and disseminate information about cigarillo use. Finally, FDA is conducting research with adults to understand their risk perceptions of different tobacco products.
In developing and refining messages, intended audiences, and other aspects of each public education effort, CTP holds regular coordination meetings with other federal entities and representatives from state tobacco control programs.
FDA has numerous channels to receive feedback on CTP public education efforts. Here are some ways you can provide input:
There are many ways to connect with CTP staff who help develop public education efforts, including at conferences, through email or social media, or by requesting a meeting.
January – March 2024:
- Community Anti-Drug Coalitions of American 34th Annual National Leadership Forum (CADCA)
- Tobacco Product Expo 2024 (TPE)
- National Conference on Education (NCE)
- Society of Toxicology Annual Meeting (SOT)
- Society of Health and Physical Educators (SHAPE) National Convention & Expo 2024
- Society of Behavioral Medicine 45th Annual Meeting (SBM)
- Society for Public Health Education Annual Conference (SOPHE)
- 2024 Society for Research on Nicotine & Tobacco Annual Meeting (SRNT)