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Public Health Education


Rooted in science, FDA’s public education campaigns are critical to our public health mission. Learn more about current campaigns through these resources.

The Real Cost campaign logo

The Real Cost

Educates at-risk teens about the harmful effects of cigarettes, smokeless tobacco, and e-cigarettes/ vapes.

Fresh Empire campaign logo

Fresh Empire

Prevents tobacco use among at-risk youth ages 12-17 who identify with hip-hop culture.

This Free Life campaign logo

This Free Life

Prevents tobacco use among LGBT young adults (ages 18-24).

Every Try Counts

Every Try Counts

Encourages adult cigarette smokers (ages 25-54) to quit through messages of support that underscore the health benefits of quitting.

Health Information

The landscape of tobacco use is quickly changing. Learn more about topics that FDA is researching and tracking to inform our regulatory policies and to protect public health.

What you need to know about tobacco products and their components