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Public Health Education


Rooted in science, FDA’s public education campaigns are critical to our public health mission. In order to maximize the impact on public health, FDA focuses public education efforts on reaching at-risk audiences using paid media campaigns, which are a proven, evidence-based component that are part of an effective, comprehensive tobacco control effort. FDA has prioritized prevention efforts to address youth use of e-cigarette products and will continue to maintain youth cigarette prevention through the “The Real Cost” campaign. FDA monitors national usage rates of all tobacco products to determine the most pressing needs for public education efforts. Learn more about public education campaigns that have been implemented to reach at-risk and vulnerable populations. 

The Real Cost campaign logo

The Real Cost

Educates at-risk youth ages 12-17 about the harmful effects of using e-cigarettes, cigarettes, and other tobacco products. 

Fresh Empire campaign logo

Fresh Empire

Prevented cigarette use among at-risk African American, Hispanic, and Asian American/Pacific Islander youth ages 12-17 who identify with hip-hop culture. 

This Free Life campaign logo

This Free Life

Prevented cigarette use among Lesbian, Gay, Bisexual, and Transgender (LGBT) young adults ages 18-24. 

Every Try Counts

Every Try Counts

Encouraged adult cigarette smokers to quit through messages of support that underscore the health benefits of quitting. 

Free Tobacco Education Materials at CTP's Exchange Lab

Learn more about print materials, web content, and social media posts available for free that help keep communities informed about tobacco-related issues.

Health Information

The landscape of tobacco use is quickly changing. Learn more about topics that FDA is researching and tracking to inform our regulatory policies and to protect public health.

What you need to know about tobacco products and their components

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