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Meeting | Virtual

Event Title
The Power of Prevention: Building on 10 Years of Success in Public Education and Teen Tobacco Prevention
June 11, 2024

Scheduled

The webinar was free and open to the public.

Date:
June 11, 2024
Time:
3:00 PM - 4:15 PM ET
Organized By:
Organizer

On this page:

Overview

The Real Cost 10 Years Power of Prevention

This webinar commemorated the 10th anniversary of the award-winning “The Real Cost” youth tobacco prevention campaign. Presenters provided information about the impact of the campaign on youth tobacco use and the importance of public education to CTP’s comprehensive tobacco regulation efforts. The webinar also emphasized the campaign’s ability to adapt, success stories, and its future. Additionally, presenters shared information about best practices in youth media targeting, creative development, and the extensive research and scientific support that informs CTP’s campaign messaging. Following the presentation, the FDA panel addressed questions submitted by attendees about “The Real Cost” campaign.

Agenda

3:00 pm

Presentation – The Power of Prevention: Building on 10 Years of Success in Public Education and Teen Tobacco Prevention

Presenters: 

  • Dr. Brian King, Director, Center for Tobacco Products
  • Anne Rancourt, Director, Office of Health Communication and Education, Center for Tobacco Products 
  • April Brubach, Deputy Director, Office of Health Communication and Education, Center for Tobacco Products
  • Gem Benoza, Division Director, Division of Public Health Education, Office of Health Communication and Education, Center for Tobacco Products
  • Dr. Bao Zarndt, Division Director, Division of Research and Evaluation, Office of Health Communication and Education, Center for Tobacco Products
  • Allison Alexander, Supervisory Health Communications Specialist, Division of Public Health Education, Office of Health Communication and Education, Center for Tobacco Products

4:00 pm

Question & Answer Session

  • Panelists: Brian King, Anne Rancourt, April Brubach, Gem Benoza, Bao Zarndt
  • Moderator: Brittney Lee, Health Communications Specialist, Division of Public Health Education, Office of Health Communication and Education, Center for Tobacco Products

Webinar Materials

Contact

Contact CTP

Center for Tobacco Products
Food and Drug Administration
Document Control Center
10903 New Hampshire Avenue
Building 71, Room G335
Silver Spring, MD 20993-0002
 (9 a.m. - 4 p.m. Eastern)

AskCTP@fda.hhs.gov

Twitter: https://twitter.com/FDATobacco

FDA Tobacco Education Resource Library: https://digitalmedia.hhs.gov/tobacco

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