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  1. Retail Sales of Tobacco Products

This is Our Watch

This Is Our Watch

To give retailers all the tools they need to comply with tobacco regulations, the FDA’s Center for Tobacco Products has developed an education program called “This is Our Watch.” This program helps tobacco retailers better understand FDA tobacco regulations, the importance of compliance, and the greater purpose—protecting the nation’s youth from the harms of tobacco use. Retailers are encouraged, but not required, to display This Is Our Watch materials in stores. Participation is voluntary.

“This is Our Watch” launched nationally in November 2017. A full toolkit of resources is available to retailers—including posters, stickers, age verification tools, and more—to help retailers better comply with federal tobacco regulations. 

Free Program Materials

“This is Our Watch” program materials include a mix of educational pieces for owners, managers, and clerks, as well as a variety of point-of-purchase tools to inform customers of the law and emphasize the retailer’s role.

  • Poster
  • Register stickers
  • Regulation flyers
  • Age verification calendar
  • Register signage
  • Instruction booklet

Download the “FDA Age Calculator,” a voluntary smartphone application to help retailers comply with federal, state, and local age restrictions for selling tobacco products. 

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