FDA issued warning letters to Undisputed Worldwide and EZ Fumes for manufacturing, selling, and/or distributing nicotine-containing e-liquids with labeling and/or advertising that cause the products to appear to be ingestible by imitating prescription cough syrups.
The warning letters follow actions taken in 2018 by the FDA against makers and sellers of other e-liquids that misleadingly looked like food products, such as juice boxes, candy, and cookies.
Products cited include:
- April 2019: FDA warns companies to stop making, selling or distributing e-liquids marketed to resemble prescription cough syrups
- November 2018: FDA warns company for selling e-liquids that resemble kid-friendly foods as part of the agency’s ongoing Youth Tobacco Prevention Plan
- August 2018: Companies cease sales of e-liquids with labeling or advertising that resembled kid-friendly foods following FDA, FTC warnings
- May 2018: FDA warns more companies to stop misleading kids with e-liquids that resemble kid-friendly foods as part of Youth Tobacco Prevention Plan
- Images from Summer 2018 E-Liquid Warning Letters (archive)
- Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS)