The mission of the Office of Prescription Drug Promotion (OPDP) is
"To protect the public health by assuring prescription drug information is truthful, balanced and accurately communicated. This is accomplished through a comprehensive surveillance, enforcement and education program, and by fostering better communication of labeling and promotional information to both healthcare professionals and consumers."
- Office of Prescription Drug Promotion (OPDP)
- Prescription Drug Advertising - Be smart about prescription drug advertising: a guide for consumers