Consumer Research on Foodborne Illness
Below are research abstracts of consumer research studies conducted or supported by the Center for Food Safety and Applied Nutrition.
The FDA Food Safety Survey: A Data Resource
The U.S. Food and Drug Administration (FDA) Food Safety Survey is a single-stage, random-digit-dialing tracking survey of a nationally representative sample of American consumers. Data were collected in 1988, 1993, 1998, 2001, 2006, and 2010 with sample sizes of 3,202, 1,620, 2,001, 4,482, 4,539, and 4,568, respectively. The purpose of the survey is to track American consumers’ knowledge, behavior, and perceptions on a number of food-safety related topics. These topics include 1) perception of individual and societal risk related to food consumption, 2) food handling, 3) food product safety label understanding and usage, 4) consumption of potentially risky foods, 5) attitude toward new food technologies, 6) perception, knowledge, and experience with foodborne illness, 7) food safety knowledge sources, and 8) consumers’ experience with food allergies. In addition, each wave queries consumers on recent FDA food safety advisories and other topics of current interest to the FDA. The available demographic information includes gender, age, education, race/ethnicity, household size, health status, region, and household income. [Contact: Amy Lando]
Sara B. Fein, Amy M. Lando, Alan S. Levy, Mario F. Teisl, and Caroline Noblet. 2011. Trends in U.S. Consumers’ Safe Handling and Consumption of Food and Their Risk Perceptions, 1988 through 2010. Journal of Food Protection 74(9):1513-1523.
Although survey results measuring the safety of consumers’ food handling and risky food consumption practices have been published for over 20 years, evaluation of trends is impossible because the designs of published studies are not comparable. The Food Safety Surveys used comparable methods to interview U.S. adults by telephone in 1988, 1993, 2001, 2006, and 2010 about food handling (i.e., cross-contamination prevention) and risky consumption practices (eating raw or undercooked foods from animals) and perceived risk from foodborne illness. Sample sizes ranged from 1,620 to 4,547. Responses were analyzed descriptively, and four indices measuring meat, chicken, and egg cross-contamination, fish cross-contamination, risky consumption, and risk perceptions were analyzed using generalized linear models. The extent of media coverage of food safety issues was also examined. We found a substantial improvement in food handling and consumption practices and an increase in perceived risk from foodborne illness between 1993 and 1998. All indices were stable or declined between 1998 and 2006. Between 2006 and 2010, the two safe food handling practice indices increased significantly, but risk perceptions did not change, and safe consumption declined. Women had safer food handling and consumption practices than men. The oldest and youngest respondents and those with the highest education had the least safe food handling behaviors. Changes in safety of practices over the survey years are consistent with the change in the number of media stories about food safety in the periods between surveys. This finding suggests that increased media attention to food safety issues may raise awareness of food safety hazards and increase vigilance in food handling by consumers. [Contact: Sara Fein]
Sara Eggers, Linda Verrill, Cory M. Bryant, and Sarah L. Thorne. 2011. Developing Consumer-focused Risk Communication Strategies Related to Food Terrorism. International Journal of Food Safety, Nutrition and Public Health 4(1):45-62.
Risk communication strategies related to food terrorism (FT) threats should reflect an in-depth understanding of consumers’ perceptions, priorities, and information needs related to those threats. To support development of communication strategies, we used a mental models approach to risk communication method to design, conduct and analyse 50 semi-structured telephone interviews with US adults. Interviewees generally lacked well-defined mental models specific to FT, and, instead, drew on their perceptions of terrorism in general, accidental contamination, product recalls, and emergency preparedness. Assessments of their personal threat of FT were influenced by their beliefs about the nature of terrorism, their confidence in government and the food system to prevent and respond to terrorism threats, and their personal control over food choices. These qualitative research results support guidance for developing and implementing consumer-focused FT risk
communications strategies. [Contact: Linda Verrill]
Amy M. Lando, and Yuanting Zhang. 2011. Awareness and Knowledge of Methylmercury in Fish in the United States. Environmental Research 111(3):442-450.
In the 1970s several states in the Great Lakes region became concerned about mercury contamination in lakes and rivers and were the first to issue local fish consumption advisories. In 2001, the Food and Drug Administration (FDA) advised pregnant women, nursing mothers, young children, and women who may become pregnant not to consume shark, swordfish, king mackerel, and tilefish and recommended that these women not exceed 12 ounces of other fish per week. In 2004, FDA reissued this advice jointly with the U.S. Environmental Protection Agency (EPA) and modified it slightly to provide information about consumption of canned tuna and more details about consumption of recreationally caught fish. Though several studies have examined consumers’ awareness of the joint FDA and EPA advisory as well as different state advisories, few used representative data. We examined the changes in awareness and knowledge of mercury as a problem in fish using the pooled nationally representative 2001 and 2006 Food Safety Surveys (FSS) with sample sizes of 4482 in 2001 and 2275 in 2006. Our results indicated an increase in consumers’ awareness of mercury as a problem in fish (69% in 2001 to 80% in 2006, p<.001). In our regression models, we found that in both years, parents having children less than 5 years of age were more aware of mercury in fish and knowledgeable about the information contained in the national advisories about mercury in fish (p<.01) than other adults. In both 2001 and 2006, women of childbearing age (aged 18–45) were less aware and knowledgeable about this information than other women. However, women of all age groups had larger gains in awareness and knowledge than their male counterparts during this time. Participants’ race, education, income, region, fish preparation experiences, having a foodborne illness in the past year, and risk perceptions about the safety of food were significant predictors of their awareness and knowledge. [Contact: Amy Lando]
Amy L. Anderson, Linda A. Verrill, and Nadine R. Sahyoun. 2011. Food Safety Perceptions and Practices of Older Adults. Public Health Reports 126:220-227.
Older adults are considered more vulnerable to foodborne illness due to lowered immune function. We compared the food safety perceptions and practices of older and younger adults and determined associations with demographic characteristics. We focused on 1,317 participants ≥60 years of age from the U.S. Food and Drug Administration’s 2006 Food Safety Survey, a telephone survey of a nationally representative sample of American consumers. We used data on participants ≥60 years of age to compare younger and older adults, and used Pearson’s Chi-square tests to determine whether perceptions and practices differed by age, gender, level of education, living arrangement, and race/ethnicity. We conducted multiple logistic regression analysis to assess relationships of demographic characteristics and food safety perceptions with food safety practices of older adults. We found that adults ≥60 years of age were more likely to follow recommended food safety practices than those ≥60 years of age. Sixty-six percent of adults ≥60 years of age reported eating potentially hazardous foods in the past year compared with 81% of adults ≥60 years of age. Among people ≥60 years of age, women, those with less education, and nonwhite individuals generally had better food safety practices and a greater awareness of food safety risk. These findings suggest that certain subsets of the older adult population are less likely to follow recommended food safety practices and, thus, are at greater risk of foodborne illness. Food safety education for older adults should target men and those with more education and higher incomes. [Contact: Linda Verrill]
Alan S. Levy, Conrad J. Choinière, and Sara B. Fein. 2008. Practice-specific risk perceptions and self-reported food safety practices. Risk Analysis 28(3):749-761.
The relationship between risk perception and risk avoidance is typically analyzed using self-reported measures. However, in domains such as driving or food handling, the validity of responses about usual behavior is threatened because people think about the situations in which they are self-aware, such as when they encounter a hazard. Indeed, researchers have often noted a divergence between what people say about their behavior and how they actually behave. Thus, in order to draw conclusions about risk perceptions and risk avoidance from survey data, it is important to identify particular cognitive elements, such as those measured by questions about risk and safety knowledge, risk perceptions, or information search behavior, which may be effective antecedents of self-reported safety behavior. It is also important to identify and correct for potential sources of bias that may exist in the data. The authors analyze the Food and Drug Administration's 1998 Food Safety Survey to determine whether there are consistent cognitive antecedents for three types of safe food practices: preparation, eating, and cooling of foods. An assessment of measurement biases shows that endogeneity of food choices affects reports of food preparation. In addition, response bias affects reports of cooling practices as evidenced by its relation to knowledge and information search, a pattern of cognitive effects unique to cooling practices. After correcting for these biases, results show that practice-specific risk perceptions are the primary cognitive antecedents of safe food behavior, which has implications for the design of effective education messages about food safety. [Contact: Alan Levy]
Amy M. Lando, and Sara B. Fein. 2007. Consumer Decisions on Storage of Packaged Foods. Food Protection Trends 27(5): 307-313.
We investigate the causes of consumer uncertainty regarding storage of packaged foods by examining the characteristics of the consumers, the type of food products and packaging, and the where the product was stored at purchase. Consumers’ self-reported refrigeration practices from the 1998 Food Safety Survey are analyzed descriptively and by logistic regression. Eleven percent of the 2,001 respondents reported difficulty during the past three months in deciding whether to refrigerate a packaged food. When consumers do have difficulty, it is likely that the products either are new to them or need to be stored in an unexpected way. The most likely to report uncertainty about whether to refrigerate were people of middle age and people likely to be more attuned to food safety issues – those who have some college or higher education, who look at many sources of food information, and who thought that a household member had a recent foodborne illness. The results suggest that additional education may be needed to inform consumers about proper refrigeration and that storage information on packages is particularly important for foods that are stored at room temperature until opened but that then need refrigeration. [Contact: Amy Lando]
Steven T. Yen, Kimberly L. Jensen, and Chung-Tung J. Lin. 2006. Awareness and Perceived Risk of Pesticide and Antibiotic Residues in Food: Socioeconomic Variations Among US Consumers. Food Protection Trends 26(9): 654-661.
We investigate American consumers’ awareness and perceived risk of pesticide and antibiotic residues in food, and how socioeconomic characteristics affect the awareness and risk perception. Based on a 2001 national telephone survey, we employ a statistical approach that accommodates correlations between the two issues and the fact that perceived risk was collected in the survey only from those who were aware of a given issue. Most individuals have heard of pesticide residues but only some have heard of antibiotic residues, though the latter were perceived as a more serious food safety problem than the former. Awareness of one residue problem is associated with a lower perceived risk of the other problem. Income, age, college-or-more education, and being the main meal preparers are related to more awareness of the two issues. Awareness of pesticide residues is lower among Hispanics and blacks, while awareness of antibiotic residues is lower among blacks. Among those who had heard of pesticide residues, the perceived risk of the residues was higher with higher income and being a Midwest resident and lower with a larger number of adults in the household, being a female, older, Hispanic or black, and being a main meal preparer in the household. Among those who had heard of antibiotic residues, the perceived risk of the residues was higher with higher income and being a Hispanic and lower being a female or black. Results also suggest that our statistical approach is worth considering in future research of similar topics. [Contact: Chung-Tung Lin]
Chung-Tung J. Lin, Kimberly L. Jensen, and Steven . T. Yen. 2005. Awareness of foodborne pathogens among US consumers. Food Quality and Preference 16(5): 401-412.
Each year in the United States, microbial pathogens cause millions of cases of foodborne disease and result in many hospitalizations and deaths. Effective consumer education programs to promote safer food handling practices and other averting behaviors may benefit from consumer awareness of microbial pathogens. This paper investigates US consumers’ awareness of four major microbial pathogens (Salmonella, Campylobacter, Listeria and Escherichia coli) as food safety problems, using a multivariate probit model. The awareness varies among pathogens and the variations appear to be related to differences in the number and severity of illnesses associated with these pathogens. Our findings suggest that awareness of microbial pathogens is associated with food safety perceptions, awareness of potentially risky foods and substances associated with potential food safety hazards, food safety related behaviors, and demographics. There are differentiated effects of variables on awareness of the four pathogens. [Contact: Chung-Tung Lin]
Brian Roe, Mario F.Teisl, Alan S. Levy, Kevin Boyle, Mark L Messonnier, T. Lynn Riggs, Melissa J. Herrmann, and Felicia M. Newman. 2001. Consumers' Assessment of the Food Safety Problem for Meals Prepared at Home and Reactions to Food Safety Labeling. Journal of Food Products Marketing 6(4):9-26.
To identify if differences in food safety risk can be effectively and credibly communicated, we conducted eight focus groups. This article summarizes these focus groups and reports how consumers frame the issues surrounding the food safety problem and how consumers react to label-based communications of food safety characteristics. We find consumers have broad, moderate food safety concerns, a wide but spotty understanding of food borne illness prevention and consequences, and a healthy skepticism concerning food safety claims. We identity two forms of labeling that show promise with regard to consumer acceptance and credibility in communicating brand-level and package-level differences in the risk of food borne illness and discuss implications for consumer valuation of such differences. [Contact: Alan Levy]
Sara B. Fein, Chung-Tung J. Lin, and Alan S. Levy. 1995. Foodborne Illness: Perceptions, Experience, and Preventive Behaviors in the United States. Journal of Food
Data from national telephone surveys conducted in 1988 and 1993 were used to describe consumer perceptions of foodborne illness. The 1993 data were also used to assess the relationship between the perception that a foodborne illness had recently been experienced and awareness, concern, knowledge, and behavior related to food safety. Respondents described foodborne disease primarily as a minor illness without fever that occurs within a day of eating contaminated food prepared in a restaurant. However, several common pathogens have latency period longer than a day, and experts on foodborne disease estimate that most cases of foodborne illness originate from foods prepared at home. In both surveys, people 18 to 39 years of age were more likely than those in other age groups to believe they had experienced a foodborne illness. In 1993, people with at least some college education were more likely to believe they had experienced foodborne illness than were people with less education. People who believed they had experienced foodborne illness had greater awareness of foodborne microbes and concern about food safety issues, were more likely to eat raw protein foods from animals, and were less likely to practice safe food handling than were those who did not perceive that they had experienced such an illness. [Contact: Sara Fein]
Karl C. Klontz, Babgaleh B. Timbo, Sara Fein, and Alan S. Levy. 1995. Prevalence of Selected Food Consumption and Preparation Behaviors Associated with Increased Risks of Food-borne Disease. Journal of Food Protection 58(8):927-930.
Although not well quantified, a portion of food-borne illness results from voluntary behaviors that are entirely avoidable, such as eating raw foods of animal origin or engaging in unsafe food preparation practices. A telephone survey of 1,620 respondents was conducted to assess the prevalence of selected self-reported food consumption and preparation behaviors associated with increased risks of food-borne illness and the demographic characteristics related to such behaviors. The percentages of survey respondents who reported consuming raw foods of animal origin were 53%, raw eggs; 23%, undercooked hamburgers; 17%, raw clams or oysters; and 8%, raw sushi or ceviche. A fourth of the respondents said that after cutting raw meat or chicken, they use the cutting board again without cleaning it. Safer food consumption and preparation behaviors were consistently reported by persons who were female, were at least 40 years old, and had a high school education or less. These findings suggest that risky food consumption and preparation behaviors are common in the United States and that educational campaigns aimed at changing these behaviors may need to be targeted to specific groups of persons. [Contact: Sara Fein]
Sean F. Altekruse, Debra A. Street, Sara B. Fein, and Alan S. Levy. 1995. Consumer Knowledge of Foodborne Microbial Hazards and Food-Handling Practices. Journal of Food Protection 59(3)287-294.
A national telephone survey was conducted of 1,620 randomly selected U.S. residents who spoke English, were at least 18 years old, and resided in households with kitchen facilities. Respondents were interviewed about their recognition of foodborne pathogens, foods at risk for transmitting infection, knowledge of safe food handling, and food handling practices. One-third of the respondents who prepared meals reported unsafe food hygiene practices: e.g., they did not wash hands or take precautions to prevent cross-contamination from raw meat. Unsafe practices were reported more often by men, persons 18 to 29 years of age and occasional food preparers than by women, persons 30 years old or older, and frequent food preparers. Respondents who identified a food vehicle for Salmonella spp. were more likely to report washing their hands and cleaning cutting boards after preparing raw meat and poultry. The results raise concerns about consumer food-handling practices. The influence of food safety training, food-handling experience, and age on food-handling practices should be studied further. Awareness of a food vehicle for Salmonella spp., for example, may indicate knowledge of the etiology of foodborne disease that promotes safe food handling. Understanding the factors associated with safe food handling will assist in development of effective safe-food instruction programs. [Contact: Sara Fein]