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U.S. Department of Health and Human Services

Drugs

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Sample Prescription Drug Advertisements

 

Be Smart About Prescription Drug Advertising: A Guide for Consumers

 

The following sample ads have been created to demonstrate correct and incorrect aspects of each type of advertisement. The prescription drugs depicted are not real prescription drugs.

 

Product Claim AdReminder AdHelp-Seeking Ad
correct/incorrect adcorrect/incorrect reminder adcorrect/incorrect help-seeking ad
A product claim ad names a drug, the condition it treats, and talks about both its benefits and risks.A reminder ad gives the drug's name but not the drug's use.A help-seeking ad describes a disease or condition but does not recommend or suggest specific drugs.
Correct Product Claim AdCorrect Reminder AdCorrect Help-Seeking Ad
Incorrect Product Claim AdIncorrect Reminder AdIncorrect Help-Seeking Ad

Note: This website does not purport to set forth all the ways in which an ad may violate the law, but rather to explain to the public some of the basic concepts related to drug advertising. 

 

This site was developed as a collaborative effort between FDA and EthicAd to educate consumers about DTC prescription drug advertisements.