“FDA BeSafeRx – Know Your Online Pharmacy” is a national campaign to educate consumers about the dangers of buying medicine from fake online pharmacies and help people safely buy medicine online. Sponsored by the U.S. Food and Drug Administration (FDA), the campaign seeks to educate consumers and health care professionals about the health risks of buying prescription medicine through fake online pharmacies and to help current and potential online pharmacy consumers to make informed purchasing decisions
Who Are We Trying to Reach?
BeSafeRx is especially aimed at consumers who have or who would consider purchasing prescription medicines from an online pharmacy that is not associated with a health insurance plan or local “brick and mortar” pharmacy to save money or for convenience. These consumers may not have health insurance, may have recently lost their health insurance coverage or may have reached their coverage limits for prescription medications. They may also be taking care of loved ones who are depending on medicine for long-term treament or they may just be looking for greater convenience. Whatever the situation, BeSafeRx’s goal is to provide important information to consumers so that they can make informed decisions to safely purchase medicines online.