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Video: Tobacco Researcher Interview —Tobacco Product Messaging in a Complex Communication Environment, Caryn Lerman, Ph.D.

Video: Tobacco Researcher Interview —Tobacco Product Messaging in a Complex Communication Environment, Caryn Lerman, Ph.D.

Tobacco Product Messaging in a Complex Communication Environment (TCORS) 

Caryn Lerman, Ph.D.

Through the University of Pennsylvania Tobacco Center of Regulatory Science, Dr. Lerman leads studies related to understanding tobacco-related messaging, information, and misinformation received through mass media, social media, user commentary, and cigarette packaging.

The opinions in these videos reflect the views of individual researchers, and not necessarily the official position of the FDA’s Center for Tobacco Products. These videos represent accurate information about the design of these CTP supported studies at the time the interviews were conducted (Spring 2014).