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UT TCORS: Tobacco Marketing and Alternative Tobacco Use among College Students

Principal Investigator: Alexandra Loukas

Funding Mechanism: National Institutes of Health - TCORS Grant

ID number: 1P50CA180906-01

Award Date: 9/19/2013

Institution: University of Texas at Austin


Use of non-cigarette tobacco products is becoming increasingly prevalent in the United States, particularly among young adults. However, there is limited information on the diversity of tobacco products used by young adults, patterns of use over time, and the impact of tobacco marketing on use of non-cigarette alternatives. This project will establish a rapid response surveillance system to monitor and respond to changes in tobacco marketing and trends in young adults' use of cigarettes and non-cigarette alternatives, such as smokeless tobacco, cigars, little cigars, cigarillos, hookah, e-cigarettes, and flavored products. Data will be collected semi-annually over a three-year period from two groups of young adults in Texas (4056 subjects aged 18-29): students enrolled in four-year colleges and those enrolled in two-year vocational programs (who are more likely to have lower socio-economic status, be racial/ethnic minorities, and have higher rates of tobacco use than students enrolled in four-year colleges). In addition, investigators will evaluate and characterize the tobacco marketing activities (including print advertisements, brand websites, direct mail/email, and point-of-sale promotions) to which the two groups are exposed and examine the impact of marketing on tobacco use changes over time. Specific aims are: (1) to describe the trajectories and transitions of tobacco use over time and identify associated cognitive and affective factors; (2) to document and describe the tobacco marketing activitie s to which young adults are exposed; and (3) to determine the impact of marketing on young adults' tobacco use. This project may inform FDA’s regulatory activities to protect the public health.


Tobacco Center of Regulatory Science on Youth and Young Adults (TCORS) Related Resources