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UT TCORS: The Texas Adolescent Tobacco and Marketing Surveillance Study (TATAMS)

Principal Investigator: Melissa Stigler

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50CA180906-01

Award Date: 9/19/2013

Institution: University of Texas Health Sciences Center at Houston

New and emerging tobacco products, such as e-cigarettes, are growing in popularity among youth. This project will establish the Texas Adolescent Tobacco and Marketing Surveillance system (TATAMS). A total of 4000 students in the sixth, eighth, and tenth grades (aged 12-17) in the four largest Texas cities (Houston, Dallas-Ft. Worth, San Antonio, and Austin) will be recruited and surveyed semi-annually for three years, in eighth, tenth, and twelfth grades.  Surveys will assess tobacco use behaviors, cognitive and affective factors specific to these behaviors, and self-reported exposure and receptivity to tobacco marketing. Investigators will also conduct direct observation of tobacco marketing at point-of-sale locations near schools (e.g., in convenience stores), use regional Nielsen data to further understand the characteristics of tobacco products that youth prefer (e.g., flavors), and conduct content and impact analyses of tobacco marketing at point-of-sale and in magazines and other print publications. The project addresses many types of tobacco products, including menthol cigarettes, e-cigarettes, cigar products, snus, smokeless tobacco, and hookah. Specific aims are: (1) to describe trajectories and transitions in tobacco use behaviors among youth over time and examine features of tobacco products (e.g., characterizing flavors) that youth prefer; (2) to identify cognitive and affective factors that affect tobacco use trajectories, transitions, and preferences; (3) to characterize tobacco marketing at the point-of-sale and in print publications over time and document youth exposure; and (4) to investigate the impact of these tobacco marketing activities on youth beliefs, attitudes, preferences, and tobacco use behaviors. This project will inform FDA regulation and activities to prevent youth initiation of tobacco use.

Tobacco Center of Regulatory Science on Youth and Young Adults (TCORS) Related Resources

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