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USC Tobacco Center of Regulatory Science (TCORS) for Vulnerable Populations

Principal Investigator: Mary Ann Pentz and Jonathan Samet

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50CA180905-01

Award Date: 9/19/2013

Institution: University of Southern California


This Center will address tobacco use among vulnerable populations through three overall research aims: (1) to evaluate marketing, social influences, social media, and network influences on tobacco use and product choice, emphasizing vulnerable populations, with the ultimate aim of identifying ways to reverse or counteract these influences; (2) to examine tobacco product distribution and regulation among local vendors, whose stores are a key point for purchase, contact with industry marketing and promotion, and regulatory education initiatives; and (3) to examine different longitudinal patterns of tobacco use, integrating phenotypic variables with personal, social, cultural and environmental variables to determine how future tobacco control initiatives may be tailored to different vulnerable groups. Project 1 is an Internet-based investigation of marketing and social media influences; it will evaluate the ways in which tobacco companies communicate with customers and potential customers through social media, as well as how tobacco users transform and disseminate these messages through their social networks. Project 2, a study of small independent tobacco retailers in vulnerable communities in California, will examine the knowledge, attitudes, beliefs and behaviors of these retailers regarding FDA tobacco regulation compliance and the impact of the community environment and local regulatory campaign efforts on vendor practices and consumer behavior. Project 3 is a study of adolescent and young adult smoking, tobacco use trajectories, use topography, and susceptibility to marketing in an established population-based cohort.


USC Tobacco Center of Regulatory Science for Vulnerable Populations (TCORS) Related Resources