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USC TCORS: Maximizing Retailers' Responsiveness to FDA Regulatory Authority in Minority Communities

Principal Investigator: Lourdes Baezconde-Garbanati

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50CA180905-01

Award Date: 9/19/2013

Institution: University of Southern California


This project, a study of small independent tobacco retailers in vulnerable communities in California, will examine retailer knowledge, attitudes, beliefs and behaviors regarding FDA tobacco regulation compliance and will evaluate the impact of the community environment and local regulatory campaign efforts on retailer practices and consumer behavior. Investigators will conduct 16 focus groups with a total of 192 participants (any age), a survey of 600 retailers, 200 store observations (randomly selected from the 600 retailers surveyed), and an environmental scan. Vulnerable communities to be studied include those that are low income and predominantly include African-Americans, Hispanics, Asians, and American Indians. Specific aims are: (1) to examine knowledge, attitudes, beliefs and behaviors of small independent retailers in vulnerable communities regarding FDA tobacco regulation compliance and knowledge about traditional and new and emerging products; (2) to examine traditional and nontraditional media (e.g., social media sites, online videos, text messaging, blogs, smartphone applications, wireless communication, Facebook, Twitter, use of cell phones) and traditional broadcast media that FDA can use to communicate with retailers and the public in vulnerable minority communities; and (3) to examine factors that influence key community informants’ public perception of the FDA as a credible source of tobacco product information. This research will provide information about the optimal messages and communication mechanisms the FDA can use to maximize retailer compliance with regulations in vulnerable communities.


USC Tobacco Center of Regulatory Science for Vulnerable Populations (TCORS) Related Resources