U.S. flag An official website of the United States government
  1. Home
  2. Tobacco Products
  3. Tobacco Science & Research
  4. Research
  5. TRC Smokeless Wave 2 Creative Concept Testing – Focus Groups With Rural Youth
  1. Research

TRC Smokeless Wave 2 Creative Concept Testing – Focus Groups With Rural Youth

Principal Investigators: Brian Griepentrog and Maria Roditis 

Funding Mechanism: Research Contract

ID number: HHSF223201750007A

Award Date: 4/10/2017

Institution: Fors Marsh Group


Researchers will conduct a qualitative research study to inform the development of a new set of messages for Wave 2 of FDA’s The Real Cost Smokeless campaign. Focus groups will be conducted in four rural regions with male youth aged 12-17 years who are at risk for smokeless tobacco use or who are experimenting with smokeless tobacco.  Researchers will conduct 18-24 focus groups with four to eight students each (for a maximum of 144 participants). Focus groups will be segmented by school level (middle or high school), smokeless tobacco status (at risk or experimenter) and race/ethnicity (Non-Hispanic White or all other races and ethnicities besides Non-Hispanic White). Focus groups will explore reactions to various creative concepts intended to prevent youth smokeless tobacco use. Findings will contribute to the development of appropriate educational campaign messaging.
 

Back to Top