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Tobacco Retailer Education Program: In-depth Interviews to Inform the Development of Educational Materials

Principal Investigator: Matthew Walker and Kara Marsh

Funding Mechanism: Research contract

ID Number: HHSF223201210039I

Award Date: 8/29/2013

Institution: Fors Marsh Group


In support of FDA’s efforts to monitor compliance with and enforce restrictions on sales to minors, CTP will conduct research to evaluate tobacco retailers’ receptivity and cognitive reactions to draft creative educational materials intended to raise their awareness of federal tobacco regulations with respect to cigarettes, smokeless tobacco, and roll-your-own tobacco.  The specific aim is to gather initial impressions on two program variants, as well as more detailed feedback on several types of educational materials and tobacco facts in order to determine and optimize the final direction of the program prior to launch. To accomplish this, 61 in-depth interviews will be conducted with tobacco retailer managers and clerks over age 18 working in convenience and convenience/gas stores; grocery, discount and drug stores; and tobacco outlets. The information will inform CTP’s efforts to develop and implement a retailer education program. (Project completed in July 2015.)