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Supplement to “The Effects of Minnesota State and Local Programs on Young Adult Tobacco Use”

Principal Investigator: Jean Forster

Funding Mechanism: Interagency Agreement (IAA)

ID Number: 3R01CA086191-10A1S1

Award Date:  8/23/2010

Institution:  University of Minnesota 


Young adults represent a target market for the tobacco industry. The goal of the Minnesota Adolescent Community Cohort (MACC) Study is to describe current and potential tobacco marketing strategies targeting youth and young adults. The MACC Study is a population-based cohort study that initially enrolled 4,825 youth (4,220 from Minnesota and 605 from comparison states) aged 12-16. Every six months since October 2000, participants have been surveyed by telephone about their tobacco use and related attitudes and beliefs. The aims of this study supplement are: (1) to prepare background materials (including a summary of a literature search and a summary of pertinent regulations) for the May 2010 expert panel discussion on tobacco marketing; (2) to conduct and analyze the results of the expert panel discussion; (3) to recruit and conduct focus groups with 47 young adults about tobacco marketing strategies; and (4) to analyze focus group transcripts to create survey items to add to the MACC Round 21 survey. These findings may inform policies and regulations regarding the potential tobacco marketing strategies targeted toward young adults. (Project completed in 2011.)