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Subjective, Physiological and Puff Topography Measures and Perceptions of Flavored Little Cigars

Subjective, Physiological and Puff Topography Measures and Perceptions of Flavored Little Cigars

Principal Investigator: Wallace Bruce Pickworth / Sarah Evans

Funding Mechanism: Research Contract

ID number: HHSF223201210186C

Award Date: 9/24/2012

Institution: Battelle Memorial Institute


Little cigars are tobacco products that resemble cigarettes in size, packing and nicotine levels; however, characterizing flavors (except menthol) have been banned in cigarettes, but are still permitted in little cigars. The purpose of this study is to assess whether flavored little cigars, because of their appearance or other characteristics, are perceived as cigarettes and thus are more likely to be consumed by tobacco users. In this repeated measures study, 48 cigarette smokers aged 18-55 will complete four randomized double-blind sessions after a period of overnight abstinence. During each 90-minute session, participants will be randomized to one of four groups in which they will have the opportunity to smoke two of the same-flavor little cigars or cigarettes: their own brand of cigarette, cherry-flavored little cigars, menthol-flavored little cigars, or little cigars without a characterizing flavor ("natural" or "tobacco"). Investigators will generate data including (but not limited to) measures of puff topography, physiological measures, subjective measures, and consumer perceptions of flavored little cigars. This information may elucidate whether users perceive and use little cigars as though they are cigarettes or whether little cigars represent a distinct category of tobacco products.