The Science of Decision-Making: Connecting People and Policy (GSU TCORS)
Principal Investigator: Michael Eriksen
Funding Mechanism: National Institutes of Health- TCORS Grant
ID number: 1P50DA036128-01
Award Date: 9/30/2013
Institution: Georgia State University
This Center will investigate the human and economic factors that contribute to decision-making regarding the use of tobacco products. Specifically, the Center‘s projects will examine the economic, point of sale, consumer behavior, risk perception, and communication factors that influence tobacco use behaviors, particularly for novel and alternative tobacco products, and will provide evidence that has direct implications for FDA regulatory actions. Project 1 will involve human economic behavioral experiments that produce new evidence to inform the FDA's economic impact assessments of future proposed rules. Project 2 will study consumer reactions to tobacco marketing using visual immersion methodology in order to examine the point of sale environment and how it can be changed to influence consumer behavior. Project 3, which focuses on individual perception of risk of tobacco product use, will conduct qualitative research to monitor the use and perceptions of tobacco products, with a special emphasis on alternative and novel products.
The Science of Decision Making: Connecting People and Policy (TCORS) Related Resources
- Project 1: Enhancing the Economic Impact Analysis Used in FDA's Rules for Tobacco Products
- Project 2: Testing Tobacco Ad Restrictions and Counterads in a 3D Virtual Retail Store
- Project 3: Conducting Consumer Behavior, Risk Perception and Media Research on Novel Tobacco Products
- The original scientific abstract and other project information can be found on the NIH website