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The Science of Decision-Making: Connecting People and Policy (GSU TCORS)

Principal Investigator: Michael Eriksen

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50DA036128-01

Award Date: 9/30/2013

Institution: Georgia State University

This Center will investigate the human and economic factors that contribute to decision-making regarding the use of tobacco products. Specifically, the Center‘s projects will examine the economic, point of sale, consumer behavior, risk perception, and communication factors that influence tobacco use behaviors, particularly for novel and alternative tobacco products, and will provide evidence that has direct implications for FDA regulatory actions. Project 1 will involve human economic behavioral experiments that produce new evidence to inform the FDA's economic impact assessments of future proposed rules. Project 2 will study consumer reactions to tobacco marketing using visual immersion methodology in order to examine the point of sale environment and how it can be changed to influence consumer behavior. Project 3, which focuses on individual perception of risk of tobacco product use, will conduct qualitative research to monitor the use and perceptions of tobacco products, with a special emphasis on alternative and novel products.

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