Principal Investigator: Youn Lee and Tesfa Alexander
Funding Mechanism: Research Contract
ID number: HHSF223201310001B
Award Date: 6/13/2013
Institution: RTI International
In support of the U.S. Food and Drug Administration’s efforts to inform the public on tobacco-related health issues, the Center for Tobacco Products (CTP) will conduct a study to evaluate “This Free Life,” a multi-strategy campaign designed to reduce cigarette smoking among Lesbian/Gay/Bisexual/Transgender young adults aged 18 to 24. The goal of the study is to evaluate the effectiveness of “This Free Life” in affecting specific cognitive outcomes related to tobacco use that are addressed by the campaign. The study will consist of a baseline survey before campaign launch, followed by three cross-sectional surveys at six-month intervals. Participants will be recruited in 12 campaign-targeted markets and 12 control markets, with a total of 12,600 surveys planned for the evaluation study. Study aims are: (1) to gauge campaign awareness; and (2) to examine the statistical relationships between campaign exposure and changes in outcome variables of interest, including changes in campaign attitudes and beliefs and smoking intentions. Findings from the evaluation study will be used to improve the current campaign and inform development of future campaigns targeting similar populations.