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Quantitative Study of Tobacco Facts Designed to Inform Youth Tobacco Prevention

Principal Investigator: Annice Kim and Tesfa Alexander

Funding Mechanism: Research Contract

ID number: HHSF223201510002B

Award Date: 7/29/2016

Institution: RTI International

The goal of this study is to assess the impact of different tobacco-related facts that may be used to inform messaging strategies used in FDA's youth tobacco prevention campaigns.  The study will include pre-test cognitive interviews followed by an online survey that will solicit opinions on a set of facts about a variety of tobacco products, including cigarettes, cigars, e-cigarettes, hookah (waterpipe), and smokeless tobacco; the online survey will ask respondents to rate approximately 10 randomly-selected tobacco-related facts and then answer questions about their knowledge, attitudes and beliefs about these facts.  Pretest interviews will be conducted with 22 youth ages 13-17 in order to: (1) assess technical aspects and functionality of the survey instrument, and (2) identify areas of the survey that may be unclear or difficult to understand. Participants will complete the survey and will then be interviewed individually or with one or two other participants about the survey. The survey will be refined based on feedback, and then will be administered to approximately 1500 youth ages 13-17. The results of the survey will be used to inform messaging for future tobacco prevention campaigns.

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