Principal Investigator: Kathleen Carroll
Funding Mechanism: National Institutes of Health- Grant
ID number: 3P50 DA009241-19S1
Award Date: 7/13/2012
Institution: Yale University
Reducing adolescent and young adult tobacco use is an important public health objective. The goal of this project is to evaluate the possible impact of reduced nicotine tobacco products on adolescents and young adults, who are highly vulnerable to smoking. Specific aims are: (1) to develop and refine messages conveying the risk of reduced nicotine tobacco products by gathering information from 24 focus groups (approximately 8 participants each) of smoking and nonsmoking students attending two middle schools, two high schools and two colleges in Connecticut, and to determine the types of communication channels that are used by these students to seek information and communicate about tobacco and health issues; and (2) to determine how the messages created in Aim 1 correlate with intent to initiate product use, switch products, or quit tobacco by conducting surveys of approximately 2000 middle school, 2000 high school, and 2000 college students. The results of this investigation may inform educational and regulatory activities related to the use of potential modified risk tobacco products by adolescents and young adults.