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OSU TCORS: Urban and Rural Male Youth Cohort Study of Tobacco Use

Principal Investigator: Amy Ferketich

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50CA180908-01

Award Date: 9/19/2013

Institution: Ohio State University

The rate of smokeless tobacco (ST) use among high school males in Ohio is nearly twice as high as the national rate, and dual use with cigarettes is common; with new products on the market and marketing efforts targeting urban users and smokers, youth may be even more likely to initiate ST and dual use. In this three-year project, investigators will examine male youth initiation of ST (i.e., chew, snuff, snus, and dissolvables) and dual use, as well as the marketing, advertising and other environmental factors that may contribute to initiation, by administering self-report questionnaires to a cohort of 1050 rural and 1050 urban Ohio males aged 11-14 and their families. Specific aims are: (1) to examine how cognitive and affective responses and attitudes towards tobacco advertisements relate to ST and dual use initiation; 2) to examine how exposure to tobacco marketing and level of smoking media literacy relate to ST and dual use initiation; and 3) to conduct a ten-day exploratory study using ecological momentary assessment (EMA) to compare real-time exposures between tobacco users and nonusers. Findings from this project will provide new information about why youth initiate ST and dual use of ST and cigarettes.

OSU Center of Excellence in Regulatory Tobacco Science (OSU-CERTS) (TCORS) Related Resources

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