Meta-Analysis of Psychological Measures Predicting Consumer Adoption of Tobacco and other Products

Principal Investigator: Jon Blitstein and Amber Koblitz

Funding Mechanism: Research Contract

ID number: HHSF223201110005B; HHSF22314004

Award Date: 9/11/2014

Institution: Research Triangle Institute

Identification of the best predictors of consumer adoption of new and emerging tobacco products will inform social science research involving these products. The goal of this project is to identify and evaluate the strongest and most valid predictors of consumer adoption of novel products. Data collection will involve a systematic review and meta-analysis focused on measures of perceived risk and other psychological determinants of behavior, and their association with consumer adoption. Data will be collected in two interrelated phases. The first phase consists of a systematic literature review. The second phase consists of coding, data entry and analysis of literature review findings. Study aims are: 1) to identify the best predictors of consumer adoption of novel products; 2) to identify the best item-level measurement techniques to determine consumer adoption predictors, and 3) to develop a manuscript for publication in a peer-reviewed journal By identifying predictors of novel product adoption, this study may inform future consumer-focused research and education initiatives and regulatory activities.