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  1. Research

Literature Review of the Impact of Tobacco Quantity on Consumer Perceptions, Intentions, and Use Behavior

Principal Investigators: Raydel Valdes Salgado and David Portnoy

Funding Mechanism: Research Contract

ID number: HHSF223201310024I

Award Date: 7/6/2015

Institution: SciMetrika

Research is limited on how different elements of tobacco packaging (e.g., package dimensions, package volume, portion size, portion count per package) affect consumer perceptions, use intentions, and use patterns. The goal of this project is to provide a systematic review of the scientific literature to identify and summarize how the amount of tobacco product in a package affects customer perceptions (e.g., risk/harm perceptions, curiosity, attitudes, beliefs), use intentions (e.g., purchase intentions, use intentions, quit intentions), and use patterns (e.g., product uptake, product re-uptake, increased/decreased product use) of consumer products, with a specific focus on tobacco products. A secondary objective is to identify public health, marketing/sales, and other sources of data related to the effect of these variables on consumer perceptions, use intentions, and use patterns. Study findings may inform regulatory activities related to tobacco packaging.