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LGBT Young Adult Tobacco Use Prevention Campaign: Copy Testing

LGBT Young Adult Tobacco Use Prevention Campaign: Copy Testing

Principal Investigator: Leah Hoffman and Mayo Djakaria

Funding Mechanism: Research contract

ID Number: HHSF223201210006I

Award Date: 11/20/2012

Institution: Rescue Social Change Group

In support of FDA’s efforts to inform the public on tobacco-related health issues, the Cent er for Tobacco Products (CTP) will conduct research to assess reactions to creative concepts developed for CTP's smoking prevention campaign designed to prevent lesbian, gay, bisexual, and transgender (LGBT) young adults from smoking cigarettes. The target audience for this campaign is young adults ages 18-24 years who identify as LGBT and are non-daily smokers. The specific aim is to assess whether the concepts provide an understandable and engaging message about the harms of tobacco use without potential unintended adverse or counterproductive effects. Participants (n=1,150) will be recruited for an online survey at LGBT social venues, through advertisements on social media, and through an online research panel.  This is the second part of a phased approach to formative research to identify the most promising advertisemsents for the LGBT smoking prevention campaign.