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Implementation of Evaluation Plan of the NYC Ban on Non-cigarette Flavored Tobacco Products

Principal Investigator: Todd Rogers and Tarsha McCrae

Funding Mechanism: Research Contract

ID number: HHSF223201310007B

Award Date: 9/30/2014

Institution: Research Triangle Institute

The New York City ban on non-cigarette flavored tobacco products, which went into effect in October 2009, prohibited the sale of all non-cigarette flavored tobacco products in the city. This evaluation will focus on how the ban was implemented and whether implementation had the intended effects and/or yielded any unintended consequences. In particular, the evaluation will address the effects of the ban on retailers and consumers, exploring compliance with the law, sales of specific products, purchasing patterns, product use, and quitting behavior. The investigators will employ a multi-method approach, including the compilation and analysis of existing survey data as well as and the collection of newly-collected quantitative (e.g., retail observational studies) and qualitative (e.g., policy analysis, interviews with tobacco retailers and other stakeholders) data. Findings may inform potential regulatory actions regarding flavored tobacco products.