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Impact of Flavors in Tobacco Products: An Experimental Market Analysis

Principal Investigator: Sahara Byrne

Funding Mechanism:  National Institutes of Health- Grant

ID number: 3 R01 HD079612-01S1

Award Date: 2/12/2015

Institution: Cornell University

The impact of flavors on the attractiveness and use of tobacco products warrants further study. The aims of this supplement to an ongoing study are: (1) to estimate the impact of flavors on tobacco product attractiveness and use in experimental markets in which low socioeconomic status (SES) adult tobacco users (ages 18 and older) will make choices between cigarettes, smokeless tobacco, little cigars and cigarillos, and e-cigarettes; and (2) to cross-validate the experimental market analysis through analysis of existing data on consumer purchases and retailer sales of cigarettes, smokeless, little cigars, cigarillos, and e-cigarettes in actual markets. To accomplish Aim 1, investigators will use a mobile laboratory to conduct discrete choice experiments with 500 low-SES adult tobacco users; participants will be asked to make purchase decisions under multiple scenarios in which the products stay the same but the products’ characteristics, such as flavors, vary. To accomplish Aim 2, investigators will analyze existing Nielsen consumer panel and retailer scanner data in several markets; investigators will then develop a model that predicts consumer product choices under different market conditions. Study findings may inform regulatory activities related to tobacco product flavors.

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