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Hookah Purchase Journey

Principal Investigators: Robin Gasloli and Sandra Retzky

Funding Mechanism: Research Contract

ID number: HHSF223201710169C

Award Date: 9/29/2017

Institution: SmartAnalyst


This study will provide information about (1) the supply chain for waterpipe tobacco and charcoal; (2) the U.S. market size for waterpipe tobacco and charcoal, with growth trends over time; (3) the costs of smoking hookah tobacco in waterpipe establishments; and (4) annual hookah unit sales. Researchers will gather qualitative and quantitative data to identify waterpipe tobacco and charcoal supply chains in waterpipe bars. For tasks involving waterpipe bars, researchers will gather information from establishments in 6-8 U.S. cities; sales data for waterpipe tobacco, charcoal, and hookah units will be determined by analyzing sales data from at least two sources, with assumptions validated by qualitative interviews. This study will provide information about the business of selling waterpipe tobacco and waterpipe-related components, and may yield insights on supply chain segments.  

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