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Focus Groups on Hookah: Awareness, Perceptions, & Behavior

Principal Investigator: Elizabeth Adams (RTI) / Sarah Johnson

Funding Mechanism: Research Contract

ID number: HHSF223201110005B

Award Date: 9/14/2012

Institution: RTI

Hookah use is increasing among young people, but information about consumer attitudes, perceptions, and behaviors related to the use of hookah is limited. The goal of this study is to ascertain the diversity of knowledge, attitudes, and awareness related to hookah held by youth and young adults. This project will focus on young adults and college students (ages 18-24) who have smoked tobacco using a hookah. Investigators will conduct 16 focus groups (with approximately 8-10 participants per group) that will be segmented by sex and age group (young adults vs. adolescents) but may vary in terms of race, income and/or other tobacco use status. Topics will include (but not be limited to) participants' hookah use; attitudes and beliefs about the risks of smoking tobacco using a hookah, including perceptions of the relative harm compared to more traditional forms of tobacco use; and reactions to advertising and/or labeling for tobacco products. Focus groups will be conducted in Orlando, Los Angeles, Providence, and Washington, D.C. This research may inform the design of future experimental studies and surveys related to hookah and other tobacco products, and may inform the FDA's efforts to implement the provisions of the Family Smoking Prevention and Tobacco Control Act related to educating the public about the harms of tobacco use.

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