Principal Investigator: Kelly Blake / David Portnoy
Funding Mechanism: Interagency Agreement
ID number: XPC12012-0000-00000
Award Date: 2/12/2012
Institution: National Institutes of Health, National Cancer Institute
Communication to the public about tobacco products represents one of the strongest influences on tobacco use behavior and can have a meaningful impact on public health. The goal of this survey, called the Health Information National Trends Survey (HINTS), is to examine communications about tobacco, trust in various information sources, and perceptions of tobacco products. This mail-based survey, which will be available in both English and Spanish, will be administered to a nationally representative sample of approximately 3,500 adults; the survey will attempt to include larger numbers of current and former smokers than were included in earlier cycles of HINTS. Study aims are: (1) to examine tobacco-related communications received by current, former and never tobacco users, as well as exposure to certain messages; and (2) to examine beliefs about tobacco products, tobacco product contents, and modified risk claims. This study may inform FDA's public education campaigns and regulatory activities, including regulation of modified risk claims.