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Experimental Study of the Presentation of HPHC Information to Consumers

Experimental Study of the Presentation of HPHC Information to Consumers

Principal Investigator: Jon Blitstein and Greta Tessman

Funding Mechanism: Research Contract

ID number: HHSF223201110005B

Award Date: 6/7/2011

Institution: Research Triangle Institute


Section 904(d) of the Tobacco Control Act requires FDA to publish its list of harmful and potentially harmful constituents (HPHCs) in tobacco products (including quantity of each HPHC by brand and sub-brand) in a format that is understandable and not misleading to the public. Building upon research conducted in 2013, investigators will conduct (1) a series of focus groups and individual in-depth interviews with consumers to gather information about different ways of presenting HPHC information, and (2) an experimental study to evaluate the most effective way to convey HPHC information. Focus groups and interviews will evaluate participants’ understanding and perceptions of HPHCs in tobacco smoke and reactions to test images of HPHC list formats. Fourteen focus groups of 8-10 participants each will include adults aged 18-65 who are tobacco product users or former users; 10 interviews will be conducted with adolescents aged 13-17 who are at risk for smoking. The experimental study will empirically test the impact of three different HPHC list formats on consumer risk perceptions of three types of tobacco products: cigarettes, smokeless tobacco, and roll-your own tobacco; the study will be conducted in a demographically and geographically diverse Internet panel of 4,500 participants aged 13 and older. Results from these research activities may be used to inform the development of a list of HPHCs for public display.