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Examine the Impact of Ontario's Bans on Flavored and Menthol Tobacco Products on Consumer and Industry Behavior in the Tobacco Retail Environment

Principal Investigator: Todd Rogers and Ashley Ross

Funding Mechanism: Research Contract

ID number: HHSF223201110005B

Award Date: 9/7/2016

Institution: Research Triangle Institute


In 2015, Ontario, Canada enacted the Making Healthier Choices Act, which banned flavored and menthol tobacco products, including e-cigarettes. The goal of this study is to evaluate the impact of that law on consumer purchase behavior and retail marketing. Study activities will primarily entail analyses of secondary data such as enforcement agency records, retail sales (i.e., scanner data), and tobacco manufacturer data on sales to wholesalers. An in-store purchase study to explore product availability will also be conducted.  Findings will provide evidence on the implementation, effectiveness, impact, and any potential unintended consequences of Ontario’s Making Healthier Choices Act of 2015, which may inform FDA’s tobacco regulatory activities.