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Evaluation of the FDA’s Public Education Campaign on Teen Tobacco (ExPECTT)

Evaluation of the FDA’s Public Education Campaign on Teen Tobacco (ExPECTT)

Principal Investigator: Alexandra Smith and Jennifer Duke

Funding Mechanism: Contract

ID Number: HHSF223201310001B

Award Date: 6/13/2013

Institution: RTI International


In order to assess the effectiveness of the FDA’s efforts to reduce or prevent tobacco use by youth, CTP will conduct an evaluation of “The Real Cost” public education campaign targeting youth ages 12-17 years who are at risk for smoking cigarettes.  The specific aims of the study are to gauge campaign awareness and to examine the statistical relationships between exposure to the campaigns and changes in outcome variables of interest, which include changes in cigarette smoking-related attitudes, beliefs, and behaviors.  Data will be collected through in-person and online surveys of adults and youth in the United States.  Approximately 6,000 at-risk youth and their parents will complete questionnaires at four time points over the two-year life of the campaign (baseline and three follow-up surveys) at eight-month intervals.  The results of the study will inform the development and enhancement of future implementations of this and other youth-oriented tobacco public education campaigns.