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Effective Risk Communication on New and Emerging Tobacco

Effective Risk Communication on New and Emerging Tobacco

Principal Investigator: Erin Sutfin

Funding Mechanism: National Institutes of Health-TCORS Grant

ID number: 1P50CA180907-01

Award Date:  9/19/2013

Institution: Wake Forest University


Current evidence is limited on consumer knowledge and perceptions of risks related to new and emerging tobacco products and the messages that most effectively increase perceptions of risk. This project will evaluate the impact of health warnings for new and emerging tobacco products (e.g., e-cigarettes, hookah tobacco, cigarillos/little cigars) on adolescents, young adults, and the gay, lesbian and bisexual population. Specific aims are: (1) to identify perceived risks of, knowledge about, and attitudes towards harmful constituents and health risks of cigarettes and new and emerging tobacco products in 800 adolescents (aged 13-17) and 800 young adults (age 18-25) to inform development of product-specific risk messages; (2) to develop risk messages for each product that increase risk perceptions among adolescents and young adults, by conducting an Internet survey of 400 adolescents and 400 young adults; and (3) to establish the real-world impact of product risk messages (developed in Aim 2) appearing at the point-of-sale on risk perceptions, attitudes, knowledge, susceptibility and quit intentions of adolescents and young adults. This study will provide information about how best to inform youth and young adults about the health risks associated with using a variety of tobacco products.


Effective Communication on Tobacco Product Risk and FDA Authority (TCORS) Related Resources