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Effective Communication on Tobacco Product Risk and FDA Authority (Center for Regulatory Research on Tobacco Communication)

Effective Communication on Tobacco Product Risk and FDA Authority (Center for Regulatory Research on Tobacco Communication)

Principal Investigator: Kurt M Ribisl

Funding Mechanism: National Institutes of Health- TCORS Grant

ID number: 1P50CA180907-01

Award Date: 9/19/2013

Institution: The University of North Carolina at Chapel Hill


This Center will use communication science to improve messages about cigarette smoke constituents, emerging tobacco products, and the FDA's regulatory authority over tobacco products. The Center’s scientific aims are: (1) to characterize the public's awareness and beliefs about tobacco products and FDA regulatory authority through mixed methods approaches, using focus groups and multiple population-based telephone surveys; (2) to create potent messages regarding risk and FDA authority; and (3) to conduct randomized controlled trials that assess message impact on tobacco use intentions and behaviors in real-world contexts.  Project 1 will determine the effectiveness of different constituent labels/messages on cigarette packs with regard to changing perceived risk and altering cessation behavior. Project 2 will evaluate the impact of health warnings for new and emerging tobacco products not yet regulated by FDA, including e-cigarettes, hookah tobacco, and cigarillos/little cigars on adolescents and young adults. Project 3 will test FDA communication messages regarding regulatory authority over tobacco products in order to assess how to improve the credibility of these messages in targeted populations.  All studies will oversample vulnerable populations with high rates of smoking (Black, Hispanic, gay, lesbian, bisexual, low income) as well as adolescents and young adults who are at greatest risk for tobacco use initiation.


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