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Developing Strategic Concepts Designed to Prevent AI/AN Youth Tobacco Use

Principal Investigator(s): Chaunetta Jones
    
Funding Mechanism: Research Contract

ID number: HHSF223201750007A

Award Date: 4/10/2017

Institution: Rescue Agency

This study will involve qualitative research to inform the development of a public education campaign to discourage use of cigarettes by American Indian/Alaska Native (AI/AN) youth. Researchers will conduct focus groups with up to 168 U.S. AI/AN youth aged 12-17 who are experimental tobacco users and susceptible non-triers. Participants will be recruited using a community-intercept approach, and groups will be conducted in both community and commercial focus group facilities. Focus group activities will include individual surveys, facilitator-led activities, and group discussions. The activities are designed to provide insight into youth perceptions related to local teen cultures and tobacco use attitudes, beliefs, and perceptions. Findings will provide information to inform campaign development.