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Developing Brand and Creative Concepts Designed to Prevent AI/AN Youth Tobacco Use

Principal Investigator(s): Dana Wagner and Mario Navarro
    
Funding Mechanism: Research Contract

ID number: HHSF223201710001G

Award Date: 10/01/2018

Institution: Rescue Agency


FDA Center for Tobacco Products (CTP) will conduct formative research to inform the development of messaging and creative concepts for a tobacco prevention campaign targeting American Indian/Alaska Native (AI/AN) youth. Researchers will conduct 12 focus groups with up to 16 AI/AN youth ages 13-17 per group who are either experimental cigarette users or at-risk non-triers. Participants will be recruited through community-intercept recruitment. Focus group activities will include individual surveys and discussions to gain insight into youth perceptions related to local teen culture, tobacco use trends, tobacco-related facts, and campaign brands and creative concepts to inform campaign development. Findings will inform the development of an AI/AN tobacco public education campaign. 
 

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