Principal Investigator: Olivia Wackowski
Funding Mechanism: National Institutes of Health- Grant
ID Number: 1K01CA189301-01
Award Date: 9/12/2014
Institution: RBHS School of Public Health
Few research studies have explored whether smokers have concerns about the safety of e-cigarettes and whether such information might impact e-cigarette risk perceptions and use intentions. The goal of this project is to develop and test potential future warning statements for e-cigarette products and advertisements. Specific aims are: (1) to explore smokers’ perceptions of e-cigarette risks and potential warning statements; (2) to obtain feedback from tobacco control experts on potential e-cigarette warning statements; and (3) to examine the impact of different e-cigarette warning statements on smokers’ e-cigarette risk perceptions and use intentions. To accomplish Aim 1, researchers will conduct eight focus groups with adult smokers and e-cigarette users (four in-person and four online groups, 8-12 participants each, aged 18 and older) to explore their e-cigarette risk perceptions, learn their beliefs about whether e-cigarette products should carry warning labels, and obtain feedback on preliminary concepts for e-cigarette warning statements and ideas for alternative statements. To accomplish Aim 2, researchers will survey 50-75 tobacco control professionals with expertise in e-cigarettes and warning label research to obtain their feedback on warning statements. To accomplish Aim 3, researchers will randomly assign 600 adult smokers to view one of three potential e-cigarette warning labels and then survey participants about various attributes, including efficacy. Researchers will also use eye-tracking technology on 30 adult smokers to assess the potential impact of different warning sizes and placements. Research findings may help inform future regulation related to e-cigarette labeling and warnings and evaluation of e-cigarette communication messages.