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Cognitive Testing of Tobacco-Related Questions and Concepts

Cognitive Testing of Tobacco-Related Questions and Concepts

Principal Investigator: Jennifer Alexander and Ann Nguyen

Funding Mechanism: Research Contract

ID number: HHSF22320111005B

Award Date: 9/12/2014

Institution: Research Triangle Institute


Cognitive testing can reveal how consumers understand tobacco-related concepts and answer tobacco-related questions, and can inform the development and revision of survey questions and text. The cognitive testing in this study will involve one-hour, in-person, moderator-facilitated individual interviews with approximately 45 youth (ages 12-17) and adults (ages 18+)in which participants will be asked to answer and react to tobacco-related survey questions and text. The objectives of the interviews are: 1) to determine age appropriateness and reader comprehension of questions; 2) to understand how new or revised questions affect the usability of existing surveys and questionnaires; and 3) to provide insights that may be used to improve the questions and survey questionnaires. Newly-developed and/or existing survey questions involving tobacco product-related perceptions and behaviors will be tested; tobacco products covered will include chewing tobacco, cigarettes, cigarillos, dissolvables, modified risk tobacco products, new and emerging tobacco products, nicotine, snus, pipe tobacco, e-cigarettes, hookah/waterpipe, large cigars, little cigars, roll-your-own tobacco, and smokeless tobacco. This research may inform the development and revision of questionnaires used in experimental studies as well as national tobacco surveys.