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Cognitive Testing of Measurement Instruments for the Consumer Comprehension of Displays of Harmful and Potentially Harmful Constituents (HPHCs) in Tobacco Products Study

Principal Investigator(s): Anh “Bao” Zarndt
    
Funding Mechanism: Research Contract

ID number: HHSF223201110005B

Award Date: 9/12/2014

Institution: Research Triangle Institute International


This qualitative study will gather information about different ways of presenting harmful and potentially harmful constituent (HPHC) information by brand and by quantity in a format that is understandable and not misleading to a layperson. Qualitative and in-depth interviews will be with a total of nine participants. Adult participants (aged 18 and older) will be current or former tobacco (cigarette and smokeless) users; youth participants (aged 14-17) will also include those who are susceptible to tobacco use. Topics covered in the interviews will include what participants know and perceive about HPHCs in tobacco products, how and in what formats do they prefer to receive information regarding HPHCs, and how they understand and perceive the information about HPHCs provided in four sample formats. Findings may inform regulatory activities related to the presentation of HPHC information.