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Cognitive Testing of Cigarette and Snus Perception Items

Principal Investigator(s): Anh “Bao” Zarndt
    
Funding Mechanism: Research Contract

ID number: HHSF223201110005B

Award Date: 9/12/2014

Institution: Research Triangle Institute International


Researchers will conduct cognitive interviews with eight tobacco users in May 2015 to test survey questions proposed for use in research on consumer perceptions, awareness, beliefs, and behaviors related to cigarettes and snus. The objectives of the cognitive interviews are: (1) to assess participants’ comprehension of survey questions; (2) to understand how new or revised questions affect the usability of existing surveys; and (3) to provide insights that may be used to improve the survey design as needed. Findings from these interviews will be used to inform the measurement of consumer perceptions, awareness, beliefs, and behaviors regarding tobacco use.