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  3. About the Center for Tobacco Products (CTP)
  4. CTP Strategic Plan
  1. About the Center for Tobacco Products (CTP)

CTP Strategic Plan

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Download CTP's Strategic Plan

In alignment with the center’s vision and mission, CTP’s Strategic Plan defines five goals, 10 outcomes, and several corresponding objectives.

These goals are reinforced by four cross-cutting themes that are emphasized throughout the plan:   

  • Science: Maintaining our commitment to use data and evidence-driven approaches to inform CTP decision-making
  • Health Equity: Pursuing the highest level of health for all people by integrating health equity into CTP’s programmatic, regulatory, policy, and operational activities
  • Stakeholder Engagement: Continuously striving to optimize engagements with interested parties both external and internal to FDA, including other federal agencies
  • Transparency: Promoting understanding of tobacco regulation through clear, consistent, and comprehensive communication

Goal 1: Develop, Advance, and Communicate Comprehensive and Impactful Tobacco Regulations and Guidance

Outcomes:

  • The evolving marketplace is comprehensively regulated
  • The public and stakeholders are aware of and contribute to regulations and guidance

Objectives:

  • Develop and implement a cohesive regulation and guidance agenda 
  • Advance comprehensive and impactful regulations and guidance
  • Ensure that tobacco regulations, guidance, and related public statements are clear and accessible

Goal 2: Ensure Timely, Clear, and Consistent Product Application Review

Outcomes:

  • Tobacco product applications are reviewed using an efficient, transparent, and consistent process
  • Marketing decisions are supported by the best available science

Objectives:

  • Identify, develop, and implement processes that achieve application review efficiencies
  • Ensure clear communication and transparency related to tobacco product review processes and marketing decisions
  • Utilize the best available science to inform decision-making

Goal 3: Strengthen Compliance of Regulated Industry Utilizing All Available Tools, Including Robust Enforcement Actions

Outcomes:

  • Violative tobacco products, particularly those that appeal to youth, are not in the marketplace
  • Regulated industry is educated on how to be compliant with the law

Objectives:

  • Enhance educational resources that facilitate voluntary compliance by regulated industry
  • Pursue timely and impactful compliance and enforcement strategies that adapt to the evolving marketplace
  • Collaborate with other federal and state agencies on compliance and enforcement strategies

Goal 4: Enhance Knowledge and Understanding of the Risks Associated With Tobacco Product Use

Outcomes:

  • The public receives timely and clear health communication and education
  • The public receives evidence-based health communication and education

Objectives:

  • Educate youth about the risks of tobacco product use
  • Educate people who use tobacco products about the benefits of cessation
  • Educate adults who smoke about the relative risks of tobacco products

Goal 5: Advance Operational Excellence 

Outcomes:

  • A talented, diverse, and engaged workforce is attracted and retained
  • Business operations are efficient and effective in supporting programmatic goals

Objectives:

  • Support and further develop a highly qualified, inclusive, and high-performing workforce
  • Ensure the most efficient and effective use of financial resources
  • Continually advance operational enhancements
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