Social and behavioral science is used to enhance the use of information that FDA provides to the public. It includes the development of messages; testing how the public understands information; ensuring that the way FDA delivers information to relevant populations is optimal; and assessing the impact of the information on public understanding, attitudes, and behaviors. FDA achieves this by conducting social and behavioral research, encouraging extramural research, and seeking expert advice.
Brian Lappin, MA
For excellence in advancing public health communications by implementing customized, real-
time dashboards and "buzz" reports to allow FDA to produce automated measures of social media data themes.