2005N-0413 Assessing Consumer Perceptions of Health Claims; Public Meeting; Request for Comments
FDA Comment Number : EC1
Submitter : Mr. Richard Rockwell Date & Time: 11/08/2005 08:11:14
Organization : Mr. Richard Rockwell
Category : Individual Consumer
Issue Areas/Comments
Public perception of health claims would be less of a concern if there were NO commercial advertisements allowed for prescription drugs. These items are only available by prescription - ie the doctors judgment enters into whether or not the patient should have the drug, when and how much. The general public is probably the least informed participant in the decision.

Wouldn't it be better if the doctor could do what is best for the patient without undue pressure from commercial interests pushing the latest miracle drug?

Besides sparking an unnatural demand for a product, what purpose does an ad for a prescription drug serve when viewed by the general public? The current unhealthy demand for Tamaflu is a case in point.

Let's help the GP on the front lines resist the unnatural demand for prescription drugs by not allowing commercial ads that tout the benefits of a drug. The general consumer does not have the training to understand what will work in their particular case. If they do have the knowledge and training to comment then they are aware of the treatment options and do not need commercial advertisements.

I realize this position is most unpopular with monied interests. There are no effective half-way measures. Bar all commercial ads for prescription drugs now.