2005N-0354 Consumer-Directed Promotion of Regulated Medical Products; Part 15 Public Hearing
FDA Comment Number : EC324
Submitter : Ms. Trudy Harris Date & Time: 12/09/2005 10:12:51
Organization : Ms. Trudy Harris
Category : Individual Consumer
Issue Areas/Comments
Ladies & Gentleman:

The shameful mis-representation of psychiatric drugs as the end-all answer to any emotional or behavioral problems must be curtailed immediately.

The ads present these uneccessary and harmful drugs as THE answer to any uncomfortable or stressful situation in life. They promote the idea that "it's all a chemical imbalance in the brain", which is completely unfounded and unproven.

To prey on people's idea that this or that little pill will make everything better is not only false advertising, but diminishes the concept of personal responsiblity Little Johnny may be acting up because of any number of problems, including discipline, food allergies, vision deficiencies, non- comprehension of school materials, or other situations. To put forth the idea that it's all due to a brain misfiring that these drugs will cure is ridiculous at best.

Yet the APA and it's bed-partner, the pharmecutical companies, are pushing this idea like no one's business. Every magazine on the shelf, from Better Homes and Gardens to magazines targeting our youth are full of these ads. And their only purpose is to entice the consumer into the drug- induced world of the APA and pharmacuticals, which are making billions of dollars at their expense.

These drugs have documented (unlike the chemical imbalance theory) dangerous side effects, including insomnia, anxiety, lack of appetite, hostile interactions, moodiness, depression, and at times, homicidal and suicidal tendencies (think Columbine). These are side effects that you felt strongly enough about to demand black box warnings on their packaging.

You have regulated tobacco companies on who and where they can advertise. because of the potential harm to the consumer. You can ethically do no less
than regulate the APA and pharmicutical companies in the same manner. You owe that much to your public, the consumer. You exist to protect and to serve.

Please fulfill your obligations and immediately impose regulations and restrictions on who, what and where the APA and pharmecutical companies can target with their advertising dollars.

I thank you in advance for your time and consideration.

Trudy Harris
Parent, Busines Owner,
Concerned Consumer.
Auburn, CA.